The RYD brand was founded in Cape Town, South Africa in 2014, and recently their good vibes have started to spread all around the globe. The RYD tribe grows through an all inclusive and participation based surfing journey to create enjoyable and unforgettable experiences along the way.
With a tagline like “May the Waves be Good Where You Are", the RYD team realised that inspiring others to have fun in and around ocean is the thing that gets them out of bed in the morning. And their message is centred around sharing that sentiment from the beginner to the professional on the world tour.
World Longboard Champion Steven Sawyer and WSL Championship Tour surfer Caio Ibelli are brand ambassadors including the local groms, the ladysliders and the up-and-coming chargers.
With over 20 years’ experience in the industry, the RYD offers a broad range of softboards, from entry level foamies to epoxy core learn-to-surf and performance boards. They also manufacture leashes, traction, travel accessories and soon to launch fins and skateboards so stay tuned...
RYD is a family business that exists to ensure you have the most fun you can in and around the ocean, not bound by age, ability, background or gender. They're committed to provide inspiring products for the surfing journey, from fun beginnings to the world tour and everywhere in-between - if you're having fun, RYD will be with you.
RYD wants to see everyone score, regardless of wherever you are; not just in the line-up... but from the green room to the board room, from the classroom to the showroom, and beyond.